He must wheelie love himself! Justin Bieber fails to mask his vanity as he hides behind a skateboard with his face printed on it

He's rarely seen without his trusty skateboard.

And it seems Justin Bieber has found a novel way to make sure he doesn't lose his set of wheels, printing his face on the underside of the board.

The Love Yourself hitmaker, 21, revealed his new deck as he ran errands in Beverly Hills on Friday, hiding his head behind the board.

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Another flaw in his plan to go incognito was the giant picture of his face emblazoned on his skateboard.

The snap appeared to be relatively recent as it showed off his peroxide blonde locks, which were tucked under a baseball cap. 

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Half pipe: Clad in a pair of khaki cargo trousers and a black t shirt, the star held the board up in an attempt to disguise his face, but his tattooed arms made him instantly recognisable

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All above board: One vital flaw in his inegnious plan to walk around incognito was the giant picture of his face emblazoned on the underside of the skateboard

The board, which was uniquely cut into the shape of his head, also showed the star sporting a crucifix necklace, whilst 'B' for Bieber was emblazoned proudly on the top.

But whilst there's no denying that the picture on the board was of Justin, the star has considerably changed his looks, as he's now dyed his hair purple.

The star - who is dating model Hailey Baldwin - showed off his new lilac locks in an Instagram post on Saturday.